A brand forged from the fusion of culture, community, and athletic ambition. In response to the evolving preferences of sports enthusiasts within the Brian Bell Group's ecosystem, I embarked on a transformative journey to redefine their approach to sports apparel. Faced with the challenge of redirecting attention from counterfeit brands towards an authentic, culturally resonant alternative, I embraced the opportunity to craft a brand identity that not only honoured Papua New Guinea's heritage but also fostered a profound sense of belonging and aspiration.