This concept originated from an AWARD School brief for HCF, focusing on HCF pet insurance and emphasizing the notion that pets are integral members of the family. The idea successfully made its way onto the wall, prompting me to delve into it further.

Petflix emerged as a response to the challenge of keeping pets mentally stimulated during the owners' absence. The visual storytelling of Petflix not only highlights the playful bond between pets and their owners but also reinforces HCF's commitment to offering thorough and considerate services.