Colony, an emerging player in the Australian creative agency landscape, sought innovative approaches to cultivate client relationships while maintaining a strategic focus. Tasked with devising a compelling direct mail campaign, I conceptualized the Colony Colony Chess Piece, a dynamic fusion of brand storytelling and strategic communication.

The Colony Chess Piece, a living representation of the agency's brand, became the centrepiece of this unique direct mail initiative. This multifaceted approach allowed Colony to communicate its brand narrative, emphasize the intrinsic value of relationships, and articulate a strategic vision directly to key decision-makers.